![]() ![]() To set up a Kindle Countdown Deal, log into your KDP account. On the KDP dashboard, click the “promote and advertise” button. Titles that are not enrolled in KDP Select can still run price promotions, however the author has to manually edit the price of their book in KDP and the time it takes for the new price to reflect on Amazon can be variable. This is highly beneficial as it allows authors time to plan the marketing activity that will run alongside the deal and gives authors peace of mind that the price will switch as planned. Kindle Countdown Deals can be easily set up in your KDP dashboard so you can plan your promotions well in advance. Making 2x the usual royalty rate for every $0.99 book sale makes Kindle Countdown Deals appealing to a lot of authors. ![]() Typically when an ebook is below $2.99 the author only earns a 35% royalty. The biggest perk of running Kindle Countdown Deals is that no matter how steeply your book is discounted, you still retain a 70% royalty rate. For example, if your book is regularly $2.99 you can set up a countdown deal where your book is 99c for the duration of the deal and then pops back up to $2.99 once the countdown deal has ended. You can also choose to only have one price tier jump. For example, if your ebook is normally $4.99, you could set the countdown deal to start at 99¢, and then have the price go up by $1 every day for four days, until it returns to full price. Depending on the price of your book, you can set up to five tiers of price increases. Kindle Countdown Deals work by discounting your book and then bumping up the price systematically over the days of your promo until it returns to full price. It makes sense, after all, during a Countdown you are dropping the price to encourage people to give your book a go. In order to be eligible for Kindle Countdown Deals, your book must be regularly priced at $2.99 or higher. Many people offer their books on a Countdown promotion when they promote with us on Bargain Booksy. You can run a countdown for a shorter period of time (they allow countdowns for as short as 1h) but you only get to run one Countdown every enrollment period, so people typically run them for 3-7 days in order to give readers ample time to take advantage of the deal. Kindle Countdown Deals can last up to seven days. The title cannot have changed price within the last 30 days.If your enrollment is going to renew, then you can run promotions until the last few days of the enrollment period. ![]()
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